Archive for the ‘Technorati’ Category

Technorati, the second most popular blog search engine next to Google Blog Search and 5th largest social media space, recently underwent a “web 2.0″ face-lift. Some changes were for the better, some for better business and some are a work in progress. A few cool new additions are Twittorati – a Twitter API, the Technorati Blog, and a few more Technorati properties.  However, it seems that for the time being, Technorati is a bit anti-social.

The Technorati profile, once a way for bloggers to connect with fellow bloggers and subscribe to blogs, has been crippled for a couple months. Currently, members cannot subscribe to blogs and blog reactions have been reserved for “authoritative” sources. Meanwhile, Blog Catalog offers a few features Technorati does not – it is not only a blog directory and blog search engine, but a social network, community, blog activity stream and blog subscription service.  ... Read This »

Off-Page SEO – search engine optimization – refers to the part of SEO that attempts to manipulate “web-importance” to achieve rank for a given keyword. Often, billions of web pages compete for the same keywords, and search engines like Google try to gauge which, among several relevant pages, are most important. Since search engines cannot comprehend content the way a human can, they rely on behavioral inputs from users and webmasters to tell them which web pages should rank. Webmasters communicate web-importance by linking out to other web pages. In the simplified world of off-page SEO, a link to a web page is like a vote for that web page. So linking could be considered a “social” behavior. But how can well-behaved webmasters and bloggers hope to acquire links without gaming the system? After all, Google’s webmaster guidelines are clearly against any form of search engine manipulation. Here is where SMO – social media optimization – comes into play.  ... Read This »