Archive for the ‘Distribute’ Category

I told myself I wouldn’t share this secret with anyone until I tried it out myself. Well, over 2 years since conception I have a full time job – which is good news – however, it means that I haven’t optimized my own content. Oh well.

This my seem formulaic, but with social media optimization, formulaic is what we want, despite how much that might piss off your traditional social media enthusiast who thinks there should be no rules.

Here goes:  ... Read This »

• First.  let’s say you want to optimize your website to get more StumbleUpon stumbles. You would make sure that you have content geared toward the StumbleUpon demographic: something interesting, different, intelligent, creative, etc.

In the quest for the optimal blog post layout, I had to decide between any combination of Social Voting button layouts. Adding a “Digg This” button to my content would offer the promise of hitting it big with Digg – page one results often get so much traffic that they crash servers – but my content does not really fit in with the Digg demographic which is primarily concerned with news, pop, gaming and science. Marketing is a science of sorts, but the weed smokers on Digg would probably bury my submissions. Reddit is like a high-brow Digg, but still more about obscure news than marketing. What does that leave?

Facebook offers a nice social sharing button … thing, but I have two problems with Facebook’s sharing feature. It does not offer a high-traffic link aggregation page like Digg and Reddit, and Facebook users don’t share links very often. I need something that provides the allure of making page one on a high traffic channel, and the widely accepted utility of sharing content (links) with friends. The Twitter API, Tweetmeme, offers a widget that does exactly what I need.  ... Read This »