Archive for the ‘Linkedin’ Category

Matt Cutts, the head of “web spam” at Google, says that you should focus on creating great content, and that people will naturally link to your website over time, which will eventually help your search engine rankings. That’s nice, and I would like to believe him, but there is a mountain of data compiled by SEO experts that suggest otherwise. Off-page SEO – the solicited acquisition of links pointing back to your website – still works and is big business. There are ways to not only increase your link-ability, but to increase your online influence by leveraging major social networks.  ... Read This »

Consider a random, non-specific piece of content. It could be a blog post, an article, a picture, video, song or any other piece of digital information you can fathom. The content of the content is not important for what I am about to discuss. This post is concerned with why people share links more on a social network like Twitter than they do on a network like Facebook.

“Facebook is for friends,” is what you’re probably thinking. Good. Facebook is for friends, and you are interested in social media optimization. Your friends aren’t. They are your friends, probably in spite of your interest in things like social media optimization, and since they aren’t interested in this very specific topic, you may not feel compelled to share something so arbitrary to them.  ... Read This »

Clearly, some social networks are better than others for subscribing to blogs. Facebook’s fan pages offer a slick, interactive platform where users can keep up with the latest, comment on and share content with their friends. Twitter has taken the world by storm with a re-invented status update. Myspace also allows users to keep up with their “friends” activity streams. And Linkedin has taken full advantage of this recession, ballooning to over 14 million users a month. The question is: