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Social media enthusiasts still haven’t agreed on a definition for “social media optimization,” but if we are to call it “optimization,” there must be some basic science behind social website design.

The vast majority websites are designed as billboards out in cyberspace with which the user has almost no interaction, other than to view, comprehend the site, and possibly buy something or to be directed to buy something somewhere else. The most common entrance to these websites is through a search engine like Google.

Social media optimization is concerned with getting the most out of your visitors by harnessing their influence. Rather than simply reading your content, alternative options for your visitor could be to:  ... Read This »

1. Subscribe to your content via email newsletter or RSS
2. Link out to your website from one of their websites (provided that your visitor happens to be a webmaster or blogger)