Posts Tagged ‘monetize’

Monetizing a Website – Aligning Visitor Mindset is Critical

money

What are your visitors thinking? Ideally, they are thinking what you tell them to, and if you’re in the online game to make money, it is in your best interest to encourage them to buy something. Regardless of the type of site you run, converting visitors to do the thing that you want them to do – the thing that you’ve been working so hard to get them to do – is what makes your website successful.

Many websites are designed for the user first, and profitability second, which is perfectly acceptable if you aren’t in it for profit. Twitter remains unmonetized, Bing still isn’t turning a profit, and Digg just recently took serious action to levy their regular losses. Facebook… poor Facebook… isn’t monetized very well, in my opinion, despite their millions of users. I, a small time blogger, certainly have no place telling these well-funded, well-managed organizations how to model their businesses, but if it were me, I’d pay more attention to my typical user’s mindset.